It Started With a Question?
Three years ago, over a couple of drinks, we had a conversation that changed everything.
We were not fashion designers.
We did not have investors.
We were just two 44-year-old dads who love training — fed up with paying premium prices for gymwear that did not live up to the hype.
We had both bought the “premium” tops.
They felt great in the shop.
But under a barbell? Different story.
Fabric that shrank.
Logos that peeled.
Clothes that looked tired within months.
And we kept coming back to one question:
Why should premium gymwear only be accessible at premium prices?
That question became Strength Infinity.
Built by Gym People, For Gym People
We did not set out to chase trends.
We set out to solve a problem.
We train early mornings before work.
Late evenings after family time.
Sessions squeezed between school runs and meetings.
We know what it feels like to want kit that performs, fits properly, and lasts.
So we focused on creating gymwear that:
✔ Feels premium the moment you put it on
✔ Holds its shape wash after wash
✔ Performs during intense sessions
✔ Does not cost a small fortune
No gimmicks.
No inflated pricing.
Just quality — done properly.
More Than Just a Brand
From day one, we wanted Strength Infinity to feel human.
We show up to our own pop-ups inside local gyms.
We speak to customers face to face.
We listen.
We improve.
Three years in, over 10,000 people wear Strength Infinity.
Not because of flashy marketing —
but because the products do exactly what we promise.
They last.
They perform.
They feel good.
Why This Matters
As dads, this is about more than profit.
It is about longevity.
About reducing waste.
About not contributing to fast fashion.
If a top lasts longer, that matters.
For your wallet.
For the planet.
For the message we send to our kids.
Strength Infinity started with frustration.
It continues because people who try it come back for more.
This is not a corporate machine.
It is two gym-loving dads who decided to stop complaining and build something better.
If you believe premium should feel premium.
If you want gymwear that works as hard as you do.
If you would rather support real people than faceless brands —
We would love you to be part of the Strength Infinity journey.
One top at a time.
We believe premium should feel premium — without the inflated price tag.
Every decision we make comes back to three simple principles: